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Software solution

Square Websites

A storefront that keeps online orders, inventory, and customer relationships in one Square workflow

Square Websites gives a small business a no-code way to publish a shoppable site, organize products, and accept online payments without stitching together a separate checkout system. A bakery can publish pickup windows for preorder boxes; a clothing shop can present variants and shipping; a service-led business can use pages, forms, and embedded tools alongside commerce.

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Built for your day-to-day

How it fits your business

Orders, catalog changes, customer history, and inventory can connect with Square’s broader system. The free tier removes a monthly software bill, while paid tiers add deeper design, fulfillment, reporting, and support capabilities. Businesses should still budget for online card processing, a domain if they want a custom address, and any optional Square add-ons or hardware they choose.

Key capabilities

What you can do

  • Launch without coding or a required payment terminal

    Choose a theme, edit layouts, colors, fonts, pages, and calls to action, then publish on a free Square subdomain or connect a custom domain. Square says hardware is not required for online payments.

  • Sell with fulfillment that matches the order

    Configure shipping, free in-store or curbside pickup, and local delivery using your staff or third-party couriers. Businesses can set ordering windows and delivery constraints where supported by their setup.

  • Keep catalog and customer activity connected

    Square Websites can sync with Square Point of Sale so sellers can manage items, sales history, customer data, loyalty information, and inventory across online and in-person channels.

  • Make the site discoverable and shoppable

    Built-in SEO tools and integrations with Google, Meta, Instagram, Facebook Shops, Google Food Ordering, and Google Product Listings can extend reach beyond the site itself.

  • Add richer commerce controls as the business grows

    Depending on plan, sellers can unlock expanded customization, subscriptions and bundles, QR-code ordering, advanced item settings, real-time shipping rates, advanced reporting, and priority phone support.

Explore the details

Product details

Plans, domains, and the real cost of selling online

Square Free is $0 per month per location and includes a basic online site. Square Plus is $49 per month per location and Square Premium is $149 per month per location under Square’s unified U.S. plan announcement; the current plan pages describe the feature differences and say Plus and Premium can be tried for 30 days. Online card payments are 3.3% + $0.30 on Square Free and 2.9% + $0.30 on Plus and Premium. A custom domain starts at $19.95 per year. Square Pro is custom-priced for sellers processing over $250,000 annually. Fees and eligibility should be confirmed in the seller’s Dashboard before purchase.

What a business needs before publishing

An account owner, or a team member with the required online permission, sets up the site from Square Dashboard. The seller needs an item catalog, fulfillment settings, tax settings, checkout and payment settings, and a publishable domain or free subdomain. Square includes free hosting, unlimited bandwidth, and SSL. A paid plan is optional for enhanced features, not a prerequisite for creating the basic site.

Limitations to plan around

The free plan does not provide every design, shipping, reporting, or support feature. Some capabilities are tiered, processing rates vary by plan, and Square KDS or Square Kiosk usage can add separate per-device charges; Square Free cannot access those two apps. Square Payroll and Square for Franchises remain separate paid add-ons, and hardware is sold separately. Sites can use embedded code and third-party widgets, but businesses needing a highly bespoke application should validate the builder’s supported integration path first.

Plan details

Pricing, fees & eligibility

Explore pricing

Square Websites can start at $0/month per location under Square Free. Square Plus is $49/month per location and Square Premium is $149/month per location according to Square’s U.S. unified-plan announcement. A custom domain starts at $19.95/year. Online processing is charged when a sale occurs.

Monthly software (USD)$0

Fees & eligibility

  • Online card payment, Square Free

    U.S. online card payments under Square Free; verify the active Dashboard rate.

    3.3% + $0.30
  • Online card payment, Square Plus or Premium

    U.S. online card payments under the listed paid plans; verify the active Dashboard rate.

    2.9% + $0.30
  • Custom domain

    U.S. domain purchase price shown by Square; registration term and selected domain can change the final amount.

    Starting at $19.95/year
  • Square Pro

    Square says sellers processing over $250,000/year can ask about custom pricing and processing fees.

    Custom pricing

Requirements

  • Square account with an account owner or an authorized team member who has online permission.
  • Item catalog, fulfillment methods, taxes, checkout/payment settings, and a published free subdomain or connected custom domain.
  • A Square-supported payment account and compliance with Square’s applicable seller and payment terms.
  • No Square terminal or other hardware is required to launch the website; optional hardware and add-ons are sold separately.

Verified against official Square U.S. pages on 2026-10-27; plan pages contain dynamic feature and trial content, so sellers should confirm the live Dashboard offer before subscribing.

Square’s published $49 and $149 plan amounts come from its Oct. 6, 2025 U.S. unified-pricing announcement; Plus and Premium are priced per active location.

Processing fees are transaction-type and plan dependent. The listed online rates are not a promise of every payment method’s final cost; Afterpay, manual entry, ACH, taxes, refunds, disputes, and other services have separate terms or rates.

Custom-domain pricing is advertised as starting at $19.95/year and can vary by domain selection and registration details.

Square KDS and Square Kiosk are optional products with separate per-device charges, and Square Free cannot access those apps.

Square Payroll and Square for Franchises are separate paid add-ons; hardware is sold separately.

Questions

Frequently asked questions

Can I start a Square Website without paying a monthly subscription?

Yes. Square says Square Free is $0 per month per location and supports a basic online site. You still pay online processing fees when customers make card purchases, and optional items such as a custom domain or paid add-ons can cost extra.

Do I need a Square Register, Terminal, or Reader?

No. Square says hardware is not required for online selling. A business can launch the site and accept online payments without buying a terminal; optional Square hardware can support in-person operations separately.

What is the main reason to upgrade from Free?

Paid plans are for businesses that need more than the basic site: expanded design controls, advanced item settings, subscriptions or QR ordering, real-time shipping rates, deeper reporting, or higher-tier support. The upgrade also changes the published online card rate, so compare subscription cost with expected sales volume.

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