Questions? Contact Sales
Create Free Account

Software solution

Square Marketing

Turn checkout history into timely reasons to return

Square Marketing gives a U.S. business a practical way to follow up after the sale without exporting its customer list to another system. From Square Dashboard, you can send branded email campaigns, targeted texts, coupons, digital-receipt promotions, and automated messages for welcome, birthdays, abandoned carts, lapsed customers, or Google Review requests.

Contact SalesCreate Free Account

Built for your day-to-day

How it fits your business

Square Customer Directory supplies purchase-based groups and attributed sales reporting, which is useful when a bakery wants to fill a slow morning, a salon wants to rebook clients, or a retailer wants to announce a seasonal drop. Email and text marketing require Square Plus or Square Premium; text messaging also requires consent and toll-free-number verification.

Key capabilities

What you can do

  • Segment by real buying behavior

    Square Customer Directory can form groups such as new, frequent, top-spending, active, loyal, and lapsed customers from Square sales data. That lets a coffee shop promote a weekday drink to regulars or a clothing store target customers who have not returned, rather than sending every offer to everyone.

  • Use one-time campaigns or automations

    Create a scheduled blast or an ongoing campaign for welcome messages, birthday offers, abandoned-cart reminders, lapsed-customer win-backs, and other preset objectives. Automations are included with the Plus and Premium subscription rather than priced as a separate add-on.

  • Pair email reach with opted-in texts

    A business can use email for richer product or service detail and text for a time-sensitive reminder, coupon, or image. Text campaigns can be sent now, scheduled, or automated after setup, but recipients must opt in and the business must pass Square's toll-free-number verification.

  • Measure sales impact in Square

    Campaign reporting can show engagement, attributed sales, and coupon redemption through the Square Dashboard. This gives a pizzeria a way to compare a rainy-day offer with a weekend promotion, or a salon a way to see whether a rebooking message generated visits.

  • Collect contacts through several entry points

    Customers can join through checkout sign-up, a hosted sign-up page, or an embedded website form. Email addresses and names flow into Customer Directory; businesses can also import an existing list, subject to their permission and compliance obligations.

Explore the details

Product details

Plans, message allowances, and payment fees

Square Marketing email and text campaigns require Square Plus or Square Premium. Square Plus is $49 per location per month and Square Premium is $149 per location per month; both have a 30-day free trial and can be canceled or switched. Email campaign sends are unlimited. Plus includes 500 texts per month per account, then charges $0.03 per text; Premium includes 2,500 texts per month per account, then charges $0.015 per text. These are marketing subscription/message charges, separate from payment processing. Square's published U.S. card rates vary by plan and payment type; examples on the current fee page are in-person 2.6% + $0.15 for Free, 2.5% + $0.15 for Plus, and 2.4% + $0.15 for Premium, while online card payments are 3.3% + $0.30, 2.9% + $0.30, and 2.9% + $0.30 respectively.

What a business needs before sending

Campaign creation requires customer information in Square Customer Directory and the appropriate marketing permission for the account owner or team member. Email collection can use POS, a hosted page, or an embedded form. Square says the email-marketing add-on is available on Square POS and Square for Retail POS, but not on Square Register at this time. Text marketing adds a verified toll-free number, business details and a website or social link for review, a payment method, customer SMS consent, and a typical verification wait of two to three business days that can extend to 14 business days; campaigns remain drafts until approval.

Compliance and practical limits

Square requires prior express written consent for customers enrolling in a loyalty program by phone and requires SMS marketing consent before campaign delivery. Alcohol sellers need age-gating technology on their website for text-marketing use. Carrier SHAFT-C rules can ban or restrict messages involving sex, hate, alcohol, firearms/fireworks, tobacco, and cannabis. Marketing is centered on Square Dashboard, Customer Directory, POS data, and Square's built-in campaign formats; businesses needing a broader multichannel CRM, unrestricted SMS categories, or a different automation stack should confirm fit before subscribing.

Plan details

Pricing, fees & eligibility

Explore pricing

Square Marketing email and text campaigns require Square Plus or Square Premium. Plus is $49 per location per month; Premium is $149 per location per month. Each offers a 30-day free trial. Email sends are unlimited. Text allowances are per account per month, with overage billed by text.

Monthly software (USD)$49

Fees & eligibility

  • Square Plus subscription

    Square U.S. published plan price; required for Square Marketing email or text campaigns.

    $49/month per location
  • Square Premium subscription

    Square U.S. published plan price; required for Square Marketing email or text campaigns.

    $149/month per location
  • Square Plus text messages

    Applies to text message marketing over the included monthly allowance.

    $0.03 per text after 500 included texts/month/account
  • Square Premium text messages

    Applies to text message marketing over the included monthly allowance.

    $0.015 per text after 2,500 included texts/month/account
  • Payment processing, in-person card

    Published U.S. Square rates for tap, dip, or swipe; separate from marketing subscription and message charges.

    2.5% + $0.15 per transaction on Plus; 2.4% + $0.15 on Premium
  • Payment processing, online card

    Published U.S. rate for card payments made online or through an invoice; separate from marketing subscription.

    2.9% + $0.30 per transaction on Plus and Premium

Requirements

  • A U.S. Square account subscribed to Square Plus or Square Premium.
  • Customer information in Square Customer Directory and marketing permissions for the account owner or team member.
  • For SMS: customer consent, a verified toll-free phone number, business details, a website or social link, and a payment method.
  • SMS verification typically takes two to three business days and can take up to 14 business days; campaigns cannot send while verification is pending.
  • Alcohol sellers need age-gating technology on their website for text-message marketing.
  • No dedicated Square hardware is required; campaigns run from Square Dashboard, while contact collection can use supported POS flows or web forms.

Verified against official Square U.S. English pages on 2026-10-27; prices and product availability can change.

Square Marketing is not available on the Square Free plan; email and text marketing require Square Plus or Square Premium.

The published $49 and $149 amounts are per location per month, while text allowances are stated per account per month.

Payment processing fees are not Square Marketing fees and vary by plan, payment method, and qualification; use Square's fee page for the current applicable rate.

SMS requires opt-in consent and toll-free-number verification. Carrier rules can restrict or prohibit some content.

The email-marketing add-on is documented as unavailable on Square Register at this time.

Any performance figures on Square marketing pages are Square-reported claims, not a guarantee for a particular business.

Questions

Frequently asked questions

Can I use Square Marketing on the free Square plan?

No. Square's U.S. product and help pages say email and text message marketing require a Square Plus or Square Premium subscription. Plus is $49 per location per month and Premium is $149 per location per month, with a 30-day free trial for each plan.

How much do Square Marketing text messages cost?

Square Plus includes 500 texts per month per account, then charges 3 cents per text. Square Premium includes 2,500 texts per month per account, then charges 1.5 cents per text. Email campaign sends are unlimited on both plans.

What must customers do before I text them marketing messages?

Customers must consent to receive SMS marketing. The business must also complete Square's toll-free-number verification, which usually takes two to three business days and can take up to 14 business days. Alcohol sellers need age-gating technology on their website, and carrier SHAFT-C rules can restrict certain content.

Keep exploring

Explore related solutions

Related software

Software

Square Customer Directory / CRM

Square Customer Directory gives a U.S. business one place to organize customer contact details, purchase history, loyalty activity, preferences, and notes across Square sales channels.

Explore Square Customer Directory / CRM

Software

Square Email Marketing

Square Email Marketing gives a bakery, café, shop, salon, or other local business a practical way to bring customers back without exporting sales data to a separate email platform.

Explore Square Email Marketing

Software

Square Text Message Marketing

Square Text Message Marketing gives a bakery, salon, retailer, or service business a direct way to announce time-sensitive offers, bring back lapsed customers, and collect more reviews.

Explore Square Text Message Marketing

Software

Square Loyalty

Square Loyalty gives a U.S. business a practical way to recognize repeat customers without bolting on a separate rewards register.

Explore Square Loyalty

Software

Square Point of Sale

Square Point of Sale gives a small business one place to ring up products, services, menu items, or custom amounts, then track sales, inventory, customers, and reports as the business grows.

Explore Square Point of Sale

Related business types

Business type

Coffee Shops

Coffee shops need a checkout that can handle a rush without losing the personal touch.

Explore Coffee Shops

Business type

Bakeries

Square gives bakeries one connected way to sell at the counter, take preorders, and understand which pastries, breads, and seasonal items are worth producing again.

Explore Bakeries

Business type

Clothing

Clothing retail moves on fast-changing collections, precise size and color availability, and customers who may browse in one place and buy in another.

Explore Clothing

Business type

Hair Salon

Square gives hair salons a practical way to connect bookings, checkout, and client care.

Explore Hair Salon

Business type

Beauty Salon

A beauty salon needs more than a checkout screen: it needs a live view of stylist availability, services, stations, client history, and the next opening.

Explore Beauty Salon

Business type

Quick Service

Quick-service restaurants need a register that can capture a rush of customized orders without losing the kitchen, online, or delivery queue.

Explore Quick Service
Sources & product information

Ready when you are

Talk through the options for your business.

Contact SalesCreate Free Account